Privacy Policy
V 3.9 | Effective Date: 21 May 2025 | Last Updated: 21 May 2025
1 Introduction
75land (“75land,” “Company,” “we,” “our,” or “us”) provides a web-based property-management platform and related services (the “Service”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you (“User,” “you,” or “your”) access or use the Service or otherwise interact with us.
2 Scope
This Policy applies to personal information we process as a “business” or “controller.”
Where we act solely as a “processor” (e.g., hosting tenant data on behalf of a landlord), our Data Processing Addendum (DPA) governs such processing.
This Policy does not cover third-party websites or services that integrate with 75land; those are governed by their own policies.
3 Information We Collect
| Category | Examples | Source | Purpose / Legal Basis* |
|---|---|---|---|
| Account Data | Name, email, phone, company, address | You | Contract performance; legitimate interest |
| Subscription & Payment Data | Plan, last 4 digits of card, billing address (payment tokens only; no raw card data stored) | You / Payment processor | Contract; legitimate interest; legal obligations |
| Property & Tenant Data | Lease docs, rent schedules, tenant names, emails, SSNs⁺, bank details⁺ | You | Contract; legitimate interest; legal obligations† |
| Usage & Log Data | IP address, device type, browser, pages viewed, actions, timestamps | Automated | Legitimate interest (security, analytics) |
| Cookie / Tracking Data | Identifier, session token, preferences | Automated | Consent (where required); legitimate interest |
| Support & Comms | Chat transcripts, emails, call recordings | You | Legitimate interest (customer service) |
| Background-Check Results | Credit reports, eviction records | Screening vendor | Contract; legal obligations† |
* GDPR bases shown in italics; for CCPA/CPRA these are “business purposes.”
⁺ Sensitive data; processed only under written instructions from the property owner/manager.
† E.g., housing, fair-credit, tax, anti-money-laundering, and bookkeeping requirements.
4 How We Use Personal Information
Provide, operate, and maintain the Service.
Process payments and manage subscriptions.
Verify identity and prevent fraud or abuse.
Facilitate tenant screening (if requested by the landlord).
Send transactional emails, renewal reminders, and service notices.
Respond to enquiries and provide customer support.
Improve and develop new features, conduct analytics and usage diagnostics.
Comply with legal obligations and enforce our Terms & Conditions.
Market our services (with opt-out rights; see § 11).
5 Sharing and Disclosure
| Recipient | Reason |
|---|---|
| Payment processors ( Stripe,Cash ) | Subscription billing |
| Background-check partners (TransUnion) | Tenant screening authorised by landlord |
| Cloud hosting & infrastructure (AWS US-East-1, etc.) | Secure data storage |
| Analytics & error-logging vendors | Service improvement |
| Professional advisors (lawyers, accountants, auditors) | Compliance, dispute resolution |
| Government or law-enforcement | When required by subpoena, court order, or applicable law |
| Successors in interest | In connection with a merger, acquisition, or asset sale (with notice to users) |
We do not sell or “share” personal information for cross-context behavioural advertising as those terms are defined by the CCPA/CPRA.
6 Cookies and Similar Technologies
We use:
Essential cookies – platform login, CSRF protection.
Analytics cookies – aggregated usage metrics (Google Analytics 4 with IP-anonymisation).
Functional cookies – save language and UI preferences.
Cookie banner & consent tool comply with GDPR/UK PECR and U.S. state laws. Manage preferences at any time via “Cookie Settings” in the footer.
7 International Transfers
75land’s primary servers are hosted in the United States. Where EU/UK personal data is transferred outside the EEA/UK, we rely on:
EU Standard Contractual Clauses (2021/914/EU) or UK Addendum, and
Additional safeguards (encryption in transit and at rest, strict access controls).
8 Data Retention
We retain personal information:
Account data – for the life of the account plus seven (7) years (tax & bookkeeping).
Tenant/lease data – as directed by the controller (property owner/manager) or seven (7) years after lease end, whichever is shorter.
Support records – three (3) years.
Upon expiry, data is securely deleted or anonymised unless longer retention is required by law.
9 Security Measures
ISO-27001-aligned policies & annual penetration testing
TLS 1.3 encryption in transit; AES-256 at rest
Least-privilege access controls & audit logging
24/7 infrastructure monitoring and automated failover
Incident-response plan with 72-hour breach notification (GDPR Art. 33)
10 Your Rights
| Region / Law | Rights & How to Exercise |
|---|---|
| EU/UK GDPR | Access, rectify, erase, restrict, portability, object, lodge complaint with DPA. Contact: privacy@75land.com |
| CCPA/CPRA (California) | Know, delete, correct, opt-out of selling/sharing, limit sensitive data. Submit via webform or 1-800-❰number❱; you may use an authorised agent. |
| Virginia / Colorado / Connecticut / Utah | Access, delete, portability, opt-out of targeted ads, profiling, sale; appeal denial within 45 days. |
| Nevada S.B.220 | Opt-out of sale of “covered information.” |
| All regions | Non-discrimination: no adverse treatment for exercising privacy rights. |
We will verify your identity (reasonable method per law) and respond within the statutory period (e.g., 30 days under GDPR, 45 days under CCPA).
11 Marketing Communications
We may send you promotional emails about new features or offers. You can unsubscribe at any time via the “unsubscribe” link or account settings. Transactional or service-related messages (e.g., invoices, security alerts) are mandatory.
12 Children’s Privacy (COPPA)
The Service is not directed to children under thirteen (13). We do not knowingly collect personal information from children. If you believe a child has provided data, contact privacy@75land.com; we will delete it promptly.
13 Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be announced by email or via an in-app banner at least thirty (30) days before the effective date. Continued use of the Service after the effective date constitutes acceptance.
14 Contact Us
75land 8735 DUNWOODY PLACE Ste 10246 ATLANTA, GA 30350
Email: privacy@75land.com
