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Management Tips / May 26, 2025

How to Reduce Vacancy Through Smart Marketing

Vacancy kills cash-flow, but a few simple tactics can shrink turnaround time:


  1. List everywhere at once – syndicate to Zillow, Apartments.com, and Facebook Marketplace in 75land with one click.

  2. Pro photos in daylight – bright rooms get 40 % more inquiries.

  3. Highlight perks, not specs – “5-min walk to metro” beats “2-bed / 1-bath” in headline A/B tests.

  4. Respond under 60 minutes – set auto-reply templates for common questions.

  5. Pre-screen fast – require income docs before a showing to avoid no-shows.

  6. Offer virtual tours – 30 % of Gen-Z renters sign after a video walk-through.

Track your vacancy-rate widget weekly; anything above 5 % means it’s time to tweak pricing or copy.